Clothing Matters debuted our new sustainably manufactured "advocacy T-shirts", to support efforts that raise awareness of apparel as the 2nd biggest polluter of our world's waters and the 2nd most toxic industry after petroleum. Participants considered what a t-shirt can do and be, while not contributing to laundering polyester as a significant source of micro-plastic pollution in our Great Lakes, or causing 1/3 lb of insecticide from polluting 700 gallons of water just to grow one conventional t-shirt.
We were really impressed by those who came out to learn and take action on important issues, and especially encouraged by the amount of interest in how apparel choices impact health & well-being. It was a dynamic evening of awareness and empowerment. We were (and still are) elated to support and be a part of such a dynamic, empowering event. Advocacy workshop participants received one of Clothing Matters' premium tees, branded with the invitation to "feel good in & about what you wear."
WMEAC was founded by a diverse group of concerned citizens and organizational stakeholders, WMEAC is a non-profit organization uniquely positioned to respond to emerging issues and new threats to West Michigan’s natural and human ecologies, focused on Building Sustainable Communities and Protecting Water Resources (WMEAC, 2017).