How comfortable and non-toxic can sun protection be?
A relatively new rating designation for sun protective textiles and clothing is UPF (Ultraviolet Protection Factor), which represents the ratio of sunburn-causing UV measured without and with the protection of the fabric. We take pride in partnering with those who innovate for clothing to be better than you knew it could be. Our organic cotton dyed with clay has a mean UPF protection factor of 92, which we believe is superior to any sun protection clothing on the market.
The content of clay (that is added sometimes to sunscreens) effectively blocks most of the harmful sun radiation.
White clay is used as a base in many of our low impact dyed as well as clay dyed items for excellent sun protection.